How can Unified Communication add value in the Contact Center?

by Alan Hubbard - COO 23. June 2010 12:40

Over the last several years we’ve seen a number of companies re-brand themselves as UC vendors. The vendors have focused their products in one of two areas. They are either coming to market as a platform play IE IBM, Microsoft and Cisco,  or as application vendors such as Aspect, Interactive Intelligence and Siemens. But the problem with UC in the contact center is multi-faceted. First, other than Presence there is no new technology delivered as part of UC. Many contact centers have already stitched together existing technologies to provide similar levels of functionality delivered by UC. In the frugal contact center market it is far from perfect but it works…

The UC vendors are pitching Presence as an enabling technology. Presence would allow agents to identify available experts to conceivably close calls quicker. At first blush this looks like it would increase first call resolution. But the issue lies with the business freeing up those expensive resources to help close calls. The cost conscious contact center manager and the business itself are leery of adding this additional cost layer.

So can Presence help in the contact center? Absolutely. More and more contact centers are developing at-home agent programs. These at-home programs provide contact centers with the ability to reduce infrastructure costs and build more flexibility into their workforce management capabilities.  Seasonal demands, product releases, and product issues all cause spikes in the call volumes. These spikes in demand are not always easily forecasted.  What better way to enhance your workforce management capabilities then too utilize Presence to identify agents who are available to work when you need them? Presence provides a flexible method of identifying available agents and scheduling them for a shift. Virtual contact centers require tools that allow them access to their employees in non-traditional ways and Presence could be one of them.

The value of UC in the contact center is getting clearer but the challenge remains as to when and how you swap out existing technologies. Utilizing Presence to help manage your virtual contact center staffing needs is one more step towards providing an ROI for UC.

What do I need to train my virtual contact center agents?

by Alan Hubbard - COO 3. June 2010 19:26

The success of your virtual agents depends on more than just the skills and aptitude your selection and hiring process confirms. Training them on the tools and content to successfully perform the job for which you hired them is equally critical.

Just as your recruiters will conduct successful recruiting and hiring without any face-to-face interaction with applicants, your instructors will also never meet their students. They will deliver training via virtual classrooms. Training departments can select from among a plethora of distance learning platforms to adapt and extend the in-person training they currently provide in physical facilities to curricula for virtual trainees.
Instructors can easily carry out content delivery, skills assessment, testing, role-plays, test calls, side-by-sides, and even tours of their facilities via tested, proven commercial technologies.

They won’t require physical proximity to recognize excellence, implement a lesson plan, or manage students. They’ll quickly become just as adept at noticing personalities, talents, and varying degrees of comprehension and understanding of new ideas in the virtual learning classroom as they were in the traditional one. They’ll also be perfectly capable of recognizing and dealing with any different personalities and the “water cooler” cliques that appear and evolve during any gathering, whether in person or online.

Key components of your training will include:

• Role-playing – Have your agents work through actual on the job scenarios.
• Problem resolution – Resolving customer issues to their satisfaction
• Business process – What procedures need to be followed during the customer interaction?
• Product/Services – What is the information that needs to be disseminated to the customer?

Once your remote workers successfully complete their training, you’ll transition them to the “live” virtual contact center to use the technical tools, content, and processes they’ve learned.

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